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The Community Foundation’s joint venture with the Paul C. Johnson Foundation, Chamber of Commerce and City of Muskegon in purchasing the Muskegon Mall property might at first be seen as a strange step for a Foundation to take. One could also assume that this step was just the beginning of a long journey towards revitalization of downtown Muskegon. In fact, both of these assumptions would be incorrect!

Foundation President, Chris McGuigan, and Ann Tabor, Vice-President, Program, recently attended a one-day seminar on Foundation Investment in Smart Growth and Livable Communities. “The conference confirmed for us that we’re on the right path when it comes to meaningful investment in Muskegon,” said Ms. McGuigan. “Investing in our communities’ real estate can be a more effective way of achieving our mission to improve the quality of life for all the people of our region.”

Foundations have a pivotal role to play in downtown revitalization as they integrate investment with input from the varied constituencies they serve. This Foundation was able to make this investment because of many donors who have left unrestricted funds with the Foundation, believing that our Trustees will use them in ways that are fiscally responsible and in the best interest of the community. We believe the unrestricted funds used in purchasing the Mall property presents a great opportunity to realize a good return on investment in both fiscal terms and community enhancement.

Downtowns across America are coming back to life at an amazing rate, with 60% of downtowns experiencing economic renewal and cultural revitalization. Experts predict that virtually all downtowns will be prospering within ten years. Demand for downtown housing is expected to grow in response to the pressure of urban sprawl and its related problems, including traffic congestion and loss of open space. People are seeking live-work-play environments that offer culture and convenience seldom found in traditional suburbs.

Last year’s mall closing and the resulting loss of downtown parking left many feeling that Muskegon’s revitalization was literally and figuratively “locked in chains”. In actuality, we are entering an advanced phase of a process that will lead to a vibrant and thriving downtown Muskegon. Based on the traditional sequence of events that results in downtown revitalization, it becomes clear that Muskegon, with its beautiful lakefront and its devoted citizenry, is well on its way to being restored as a “jewel on the lakeshore”.

THE ROAD
TO REBIRTH

According to urban planning experts, downtown revitalization happens in a very predictable sequence. Many will be surprised to learn that Muskegon is actually entering the fourth of five common redevelopment phases!

Phase One:
Festival Work brings large numbers of people to downtown during recurring periods. We’ve done that! - Parties in the Park at Hackley Park, Summer Celebration and others at Heritage Landing, Numerous special events hosted at the Frauenthal Center.

Phase Two:
Performing Arts Center or Arena is built or renovated. We’ve done that! - L.C. Walker Arena and the Frauenthal Center for the Performing Arts renovated through voter approved community bond issue.

Phase Three:
Rental housing developed that attracts, students, young and childless professionals, and empty nesters wanting to live close to cultural center. Witness the Amazon Building project!

Phase Four:
Development of “For Sale” residential property. We just happen to own 23 acres of prime downtown property

Phase Five:
Commercial Activity, Downtown jobs and housing developed - a natural development rising out of the previous first four phases.

Stay tuned for exciting new development in the months to come!

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