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The
Community Foundation’s joint venture with the Paul C. Johnson
Foundation, Chamber of Commerce and City of Muskegon
in purchasing the Muskegon Mall property might at first be seen
as a strange
step for a Foundation to take. One could also assume
that this step was just the beginning of a long journey towards
revitalization
of downtown Muskegon. In fact, both of these assumptions
would be incorrect!
Foundation
President, Chris McGuigan, and Ann Tabor, Vice-President,
Program, recently attended a one-day seminar on Foundation
Investment in Smart Growth and Livable Communities. “The conference
confirmed for us that we’re on the right path when it comes
to meaningful investment in Muskegon,” said Ms. McGuigan. “Investing
in our communities’ real estate can be a more effective
way of achieving our mission to improve the quality
of life for all the people of our region.”
Foundations
have a pivotal role to play in downtown revitalization as they
integrate investment with input from the varied constituencies
they serve. This Foundation was able to make this investment
because of many donors who have left unrestricted funds with
the Foundation, believing that our Trustees will use them in
ways that are fiscally responsible and in the best interest of
the community. We believe the unrestricted funds used in purchasing
the Mall property presents a great opportunity to realize a good
return on investment in both fiscal terms and community enhancement.
Downtowns across
America are coming back to life at an amazing rate, with 60%
of downtowns experiencing economic renewal and cultural revitalization.
Experts predict that virtually all downtowns will be prospering
within ten years. Demand for downtown housing is expected to
grow in response to the pressure of urban sprawl and its related
problems, including traffic congestion and loss of open space.
People are seeking live-work-play environments that offer culture
and convenience seldom found in traditional suburbs.
Last year’s
mall closing and the resulting loss of downtown parking left
many feeling that Muskegon’s revitalization was literally
and figuratively “locked in chains”. In actuality,
we are entering an advanced phase of a process that will lead
to a vibrant and thriving downtown Muskegon. Based on the traditional
sequence of events that results in downtown revitalization, it
becomes clear that Muskegon, with its beautiful lakefront and
its devoted citizenry, is well on its way to being restored as
a “jewel on the lakeshore”.
THE
ROAD
TO REBIRTH
According
to urban planning experts, downtown revitalization
happens in a very predictable sequence. Many will be
surprised to learn that Muskegon is actually entering
the fourth of five common redevelopment phases!
Phase
One:
Festival Work brings large numbers of people
to downtown during recurring periods. We’ve done that!
- Parties in the Park at Hackley Park, Summer
Celebration and others at Heritage Landing, Numerous
special events hosted at the Frauenthal
Center.
Phase Two:
Performing Arts Center or Arena is built or renovated.
We’ve done that!
- L.C. Walker Arena and the Frauenthal Center for the Performing Arts renovated
through voter approved community bond issue. Phase
Three:
Rental housing developed that attracts, students, young and childless professionals,
and empty nesters wanting to live close to cultural center. Witness the Amazon
Building project!
Phase
Four:
Development of “For Sale” residential property.
We just happen to own 23 acres of prime downtown property
Phase
Five:
Commercial Activity, Downtown jobs and housing developed - a natural development
rising out of the previous first four phases.
Stay
tuned for exciting new development in the months to come!
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